With the changes made over on Klout.com, there were a lot of people none too happy about the changes made to their number. My score dropped big time and I didn’t even notice it till I got an email about some “perk” I received. Some people were in uproar over a few points dropped, while others gave a “poop” about the whole thing. I even read that a blogger’s child’s face had their own Klout page with his own number. Really? That’s when I would be showing up on Klout’s doorstep with my Remington rife (my 270) ready to kick a–! When I start seeing things like I have to sit back and wonder at what point, does social media define me?
For most of us with Blogs, numbers help to a degree because without it, it might be difficult to measure how well your site is actually doing.
- We want to know how many people are reading our posts.
- How many people are following us on Twitter?
- How many fans we have on Facebook?
- How many readers find value in my work?
- How many page views am I receiving each month?
- How many visitors are coming back each month?
Now, don’t get me wrong, I am not knocking anyone that value’s Klout’s effect on what they are doing with their business or blog (so don’t hate), but are we putting all of our “eggs” into one basket when something changes? There are many ways to measure your own effectiveness with all the other various tools online, but weren’t you already doing this before Klout appeared on the scene?
I would hope that all of us have other methods of measurement in place that doesn’t always involve how much “influence” you have online. You’re posts? Blog Commenting? Marketing? What else are you doing online that helps deliver your message to your community?
…and many more were already doing it on their own without the help of websites like Klout. They created and developed their own “influence”, because of the work they produce on their blogs.
At the end of the day, who decides what is credible anyway? It’s impossible to measure how accurate your social media marketing efforts are because our numbers might be off, but shouldn’t we focus on providing value and leave complicated analytics last? When you focus on providing value to your community, you can deal with any algorithm change that happens in the future. People first, numbers last.
Now I open the floor to readers?
- What’s your opinion on Klout?
- Do numbers really matter to you?
- Do you find yourself caught up in the numbers game?
- Do you just don’t give a crap?