Do you ever struggle to come up with ideas or do you hit publish knowing your content sucks? Now that opening statement is not to sound rude because I know I am not perfect, but it is a valid question. As I lay in bed, again, a question pops into my head about something I have been thinking about for a long time. Are we posting content or fluff?
Fluff, because it is a nicer term than bull—–and I am not here to offend my readers (thank you by the way). Every day, we strive to come up with content that is different and unique. Some might attempt to copy others (don’t do this), while others only publish powerful content. This method might be hard for most to get starting out, but is your content you or someone else?
Are we telling our story?
Storytellers know how to grab us from the moment you read their headline. Some of us might be tempted to “bite” off someone else, but those posts end up sounding fake. How do we tell our story so it sounds like us?
Write from experience – No one can tell your story like you can. When we try something new, and we figure it out, you become the best teacher to share it with others. What we might learn today might be difficult for someone else. Your perspective might be easier for others to understand and the method you use to talk about those experiences can have a huge impact. Either way, it comes from us and sounds like you.
Be yourself – I don’t sound like Seth Godin and I wouldn’t want to. He is his own person, and he writes from his own perspective. We all have struggled at some time trying to develop our craft and be uniquely different. Some do this better than others, but it’s not to say that you can’t be you. One blog might be about Food, while another is about the everyday life. Either way, it has some meaning to you. Avoid trying to sound like someone you aren’t.
Help others – Something I learned a long time ago, and we have many blog pioneers that have led the way. The best advice I got from a fellow blogger was to write about only your experience. My mistakes and my victories. How can that help others that might go through the same thing I once have? Get your content from those experiences.
Publish only if it adds value – If my heart isn’t into it, I won’t publish a thing. I would rather publish a post I can be proud of and know there was some value that came out of it. Are we simply talking to our self? Or are we posting for the sake of sticking to a schedule. Think about who your post will help and make sure you post only what you know.
Be thorough – Have you ever seen a post about a new thing that was short and sweet? You want to learn how to do it too and now you’re left wanting. I hate that, but I love posts that just tell me everything. I don’t mean writing a novel, but extremely thorough. Whether its pictures, or a video tutorial, show your readers or potential visitors how to do it too. The more information you give them, the more they will appreciate you taking the time to share this valuable information with them. Some might feel it is too much, while others will appreciate how easy you made it, so they could learn too.
Not every post you write will land on Huffington Post, but be proud knowing you were able to add value, share your knowledge and help someone else. Isn’t that your goal anyway?
Question: What are other ideas can you offer on how to create content that is all you?