They are several ways to advertise now on Facebook:• Gift sponsorships – Send and receive virtual gifts • Promoted posts – Pay for your posts to be seen by more fans • Sponsored stories – Pay for ads around stories • Sponsored videos – Ads around videos • Display ads – The traditional Facebook ads that can be targeted by demo’s and can be to get more likes on your page or to go directly to your website • You can no longer just post giveaways or special offers- you must now pay for them or Facebook could take your page down. There is no problem with having businesses advertise on Facebook. Google has been doing that for years with their pay per click via search program and it’s been very profitable for them. Google has also added recently a sponsored product feature (once free too) as well as display ads. As long as they don’t use search results for top advertisers, that is okay. (Otherwise, Bing here we come!) But when Facebook announced that regular Jane’s and Joe’s would have to be paid $7 for a post to be seen by all their friends, some would consider this crossing the line. I once wrote an article called “How To Spread Your Social Eggs for Small business”, and it was suggesting you should not use just Facebook as many do. How true that is becoming now!
Of course you have many options now:• Twitter • Pinterest • Google+ • Stumble Upon • LinkedIn • MySpace – making a comeback too! • And many more!
Would you pay $7 for a post on Facebook today?What will this Facebook pay for posting do to one’s Klout score? Klout ranks Facebook highly in their algorithm, and if your posts are not seen by all your friends no social interactions can incur which is a bigger part of the new Klout scores. Hmmm, does that mean one will be paying for their Klout scores too? Many have questioned the value and validity of Klout. This will sure be a cause for more questioning. I have already seen many users on Klout have their scores drop in the past 2 weeks including my own. I’d love to know what Klout would say about paying for posts on Facebook. Question: How do you think the new Facebook post algorithm will affect our Klout scores?
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