I had a marketing blog once, called Imarketinghacked. It was an everyday (or every other day) outlet for me to talk about the things I thought about blogging, social media, the web, business and entrepreneurship.
Now that I look back at that blog (which is no longer up), I realize that even though I had a wide spectrum of perspectives and points on each blog post, I was only limited to very specific things (the topics I listed above).
I never took a lampshade, and compared it to marketing. I never took the desk I do my work at, found something interesting about it, and related it to entrepreneurship and I’m realizing more and more now that I have a company of my own, with a company blog that helps us spread awareness, that I should be pairing everything with everything.
Here’s an example, that works well for the specific purpose of trying to win the hearts and minds of the people in your target market. I eat Nutella. Do you know what that is? It’s like a hazelnut and chocolate based peanut butter like dark chocolate substance, that literally tastes like heaven. It has power over me.
I wake up in the middle of the night, and sometimes head straight to the cabinet to grab a lovely spoonful of Nutella. But could this chocolaty delight actually be relevant to the market I’m trying to reach?
My market is simply, iPhone users. My company is a tech service company, and right now, we mainly specialize in iPhone repair. But do we always have to talk about iPhones? Can’t we talk about other stuff? My answer now is, yes.
So, in an attempt to continue to win the hearts and minds of the people I’m communicating with online, I wrote a post about my midnight rendezvous with Nutella, and I think it was a hit! Here’s an image to give you a true feeling. Tell me if this doesn’t win you over!
Creatively, as long as the content serves the purpose (for me, both building trust and getting visibility to the site, which has our services written all over it), it’s a match!
And that’s the point of this post. Creativity, and putting things together that wouldn’t otherwise go together, but that serve a great purpose that matches your objections, rocks. Take Dino from DIY Blogger for example! You know them, him and his partner Dan Cristo are the masterminds behind Triberr, the reach multiplier for bloggers.
They did something super creative just recently, that more people need to know about. They found a way to create a blog comment system, that allows you to not only reblog someone’s post on your blog, but also as someone comments on the first post, it automatically shows up on the second blog that re-blogged the first one. Those Triberr guys are brilliant!
Creativity is everything. Serving a purpose, but doing something totally off the wall, totally works. I’m learning that if I’m serving a specific purpose, that aligns with my goals of what I want to do, on my blog and for my business, it opens the playing field up massively to talk about more things, to be more crazy, and to, as a result, reach more people in a positive way, and like Dino did, innovate.