If you have a Facebook page, personal or Fan page, getting your message out to a targeted audience is more competitive than ever.  Most of us follow tons of pages inundated with updates from friends and family; add fan page updates and it becomes feed overload.  How do you weed out the stuff you don’t want to see and only show feeds that interest you?  Facebook Interests.

Now you can create a personalized feed where you can see updates from pages you only want to see.

What are interests lists?

Interest lists are an optional way to organize the content you’re interested in on Facebook. You can create your own interest lists based on the things you care about, or subscribe to other people’s lists. For example, you could create a Top Indie Bands list that features bands’ Pages and public updates from band members.

When you create or subscribe to a list, you’ll see the best posts from that list in your main news feed. Your lists will also appear in the Interests section of your bookmarks. Simply click the list’s name to see all the recent posts and activity from the Pages and people featured in the list, without overwhelming your main news feed. (Source: Facebook)

• You can give them custom names
• Keep interest pages public or private
• Share them with friends and family
• Allow others to Subscribe

In this tutorial, I will show you how to create your own custom interest lists:

Go to your Interests page and click the Add Interests button. (If you are already logged into Facebook, this link will take you directly to your interest page or you can scroll down to the bottom left hand side of your home page to find “Interests”.



Click on the word “MORE” and you will be able to create your interests.



From here you can create a customized list. You can type in some key words to find other groups or create your own. Popular groups will show up in your list and you have the option to subscribe. You will not see (above) this screen (like mine) if you haven’t created any lists.


If you decide to create your own list, you will only be shown members in your Facebook account or pages you have “liked”. If you create a list tailored to a particular “niche” you can still add other groups not in your list later. When you click on a picture (like below), it will add them to your list. If you don’t want to add them, simply click on the picture again to remove them.

Note: Lists you create aren’t just for Facebook Fan pages, but for friends and family too. If you have tons of family members and don’t want to miss any messages in your feed, create a “private” list so you never miss their messages.



On this page, you see all the people you have placed in your list. This is where you create your list name and set the privacy settings. You can change privacy settings at anytime from Public to private.



Tip: You can add your Interests to your favorite section on the top right hand side of your Facebook page for faster access.

How do you add pages to a list later?

When you visit a Fan page, you can easily add them to your list and follow their feed easily.



Once you click the “wheel”, click on Add to Interest List and your created lists will appear.



This last option raises some questions about “Facebook Likes” and the point in subscribing to pages. Companies work hard to increase likes to their page and this tends to defeat the purpose. On the upside, people subscribing to your feed haven’t actually liked you, but still have an interest in your feed.

Question: Are you using Interest lists? Do they simplify or cut the amount of information going through your personal feed?